Effective communication is the key to better customer engagement and retention, and communication channels play a significant role in improving customer relationships, thereby ensuring better business growth. While there is no dearth of internet-based communication channels, SMS (short messaging service) continues to be one of the most effective modes of customer communication. What sets it apart from the rest of the pack is its independence from the internet, making it a cost-effective option with a greater penetration effect. Compared to other modes of communication, SMS has higher readability and a 98 % open rate.
However, the interface of SMS isn’t intuitive enough to accommodate the growing needs of a business. When an SMS App is integrated with robust CRM software like Salesforce, its effectiveness increases manifolds making it an ideal solution for businesses looking to take their customer communication to a new level. One such robust Salesforce SMS App that organizations can leverage to manage their customer relationships through effective communication is the Smart SMS App.
The robust App empowers users to ensure personalized communication with their customers, ensuring better engagement. Built natively on the Salesforce platform, this one-stop messaging solution enables sending individual or bulk SMS from the Salesforce panel. The platform works equally well in the Salesforce Classic and lightning platform without requiring additional configuration. This powerful App can be easily downloaded from AppExchange by following simple instructions.
Listed below are ways how organizations can generate conversations using CRM integrated messaging App:
Connect with Several Leads: A CRM integrated messaging App allows enterprises to send individual and messages in bulk, which helps organizations build strong relationships that drive scalable results. This feature enables an organization to reach the right prospects while empowering organizations to connect with multiple leads through proper exposure strategically..
Seamlessly automate Tedious Tasks: Since customers expect a prompt response to their queries, it is essential for businesses to acknowledge them on time, which is possible through SMS rather than emails. A CRM integrated messaging App helps enterprises automate tedious tasks like providing responses to queries, taking feedback, and sending notifications and reminders. By sharing a message to a customer or a target group for sharing updates without any delay, enterprises can provide a personalized experience to their customers seamlessly.
Share Valuable Insights: Providing exclusive experience besides sharing valuable insights to each customer is a must! The amalgamation of CRM and text messaging prepare brands to provide matchless customer services by providing updates of a specific product or service. Keeping the customers in the loop and communicating the updates plays a significant role in delivering a superior customer experience.
Quick Wrap-up: So, if you wish to generate personalized communication with your prospects and customers, it is important to send SMS from Salesforce to build lasting relationships.